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What precisely is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your whole web site so that there is a very good likelihood that your net pages will seem at the leading of search engine queries for your chosen keywords and crucial phrases. The majority of the search engine optimization specialist's time really should be spent targeting the search engines that will give you the most targeted traffic. The following search engines and directories are:

AltaVista

AOL Search

Enterprise.com

Quick Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The best time to request search engine optimization is ahead of you style your net internet site. As your internet site designer generates web page templates for you to approve, you can have a search engine optimization specialist take a appear at them and tell you which layout is very best for optimum indexing. After you have chosen the very best layout for your internet site, then the search engine optimization specialist can tell your designer when and exactly where to location your key phrases and important phrases inside your HTML tags.

How can you tell a top quality search engine optimization specialist from a scam artist? A search engine optimization specialist ought to be in a position to get your web site indexed properly for Google, Inktomi, and Yahoo. The 2 search engines and 1 directory differ in the way they index websites. Google does not use meta-tag content for relevancy. Inktomi at present makes use of meta-tags. And Yahoo is a directory. Ask how your website will be made and tagged for every single of these. If you don't get three different answers, then you ought to move on to a more skilled search engine optimization professional.

If your internet web site has already been created, a expert search engine optimization specialist will typically advocate layout and style alterations. He/She is not telling you that you have a bad-looking net site. He/She is telling you that the site's layout will not get indexed nicely for your targeted keywords and important phrases. For example, a website that has a triple frameset (on the top and on the side) is very tough to get indexed properly on search engines, even with a gateway web page. However, a simple frameset can get indexed nicely in search engines, with or with no a gateway web page. A search engine optimization specialist can design or inform your net site designer how to lay out a basic frameset to get the greatest benefits.

Search engine optimization and other marketing methods (banner marketing, internet copywriting, becoming listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a internet web site with solid content and excellent layout. Search engine optimization is not a substitute for buyer service, a excellent sales pitch, or a fantastic product/service. It is not a substitute for a well-planned on the web and offline marketing plan. Search engine optimization is a signifies of assisting your prospective buyers uncover your internet internet site. It is a very specialized marketing tool. [http://www.bestseobrisbane.com.au/ the guide to web marketing brisbane]