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In spite of the easy functionality on several levels of a domain name, it is important to the accomplishment of an on the web company enterprise. At its heart, a domain name in essence is an address that tells a user of the Web how to uncover a particular internet site. In many instances, the owners of trade or service marks use their marks as component of their company domain names. Nonetheless, there are numerous instances in which someone else may take advantage and commence making use of the trade or service mark as component of another domain name. With this nicely in mind, it is incumbent upon trade and service mark owners to monitor to make specific that other individuals are not misusing their intellectual house in the registration of other domain names.

No matter how the domain name usage in fact is discovered, trade or service mark owners have two standard possibilities for resolving disputes over domain names. 1st, a individual or organization can take action below the Uniform Domain Name Dispute Policy. The benefits of this method is that it is reasonably fast and relative affordable. There are disadvantages that consist of the fact that this process is not accessible to all domain names, it is not appropriate for license disputes and damages and attorney fees can't be recovered through this process.

The other option obtainable to a person or company who believes it has been wronged or violated in terms of a domain name associated problem is the Anti-Cybersquatting Consumer Protection Act ("ACPA"). The ACPA was enacted in 1999 and was designed to stop cybersquatting on the Web.

Cybersquatting normally is considered the use of domain names that are confusingly comparable to trademarks and service marks owned by other organization enterprises or folks.

The ACPA can impose liability on the registrant of such a domain name (or its licensee) if that particular person or entity has accomplished the following:

(i)has a undesirable faith intent to profit from the mark and,

(ii)registers, traffics in, or makes use of a domain name that is identical or confusingly related to the mark and the mark (or dilutive if the mark is famous) was distinctive (or popular) at the time of the domain name registration.

The ACPA does establish a set of nine nonexclusive elements that a court could employ in working to determining regardless of whether a individual or entity has acted in negative faith, has a negative intent, in regard to a domain name registration. The ACPA states that "Undesirable faith intent . . . shall not be located in any case in which the court determines that the particular person believed and had reasonable grounds to feel that the use of the domain name was a fair use or otherwise lawful."

For example, the actual trade or service mark owner should demonstrate that the challenged domain name is confusingly similar to its personal trade or service mark. Only the challenged domain name and the trade or service mark will be compared under the ACPA. According to the ACPA, the suitable inquiry is regardless of whether the defendant's domain name is so equivalent to the plaintiff's trade or service mark that the two could be confused by a third celebration.

If the mark owner is effective in the action, the court may possibly order the forfeiture, cancellation or transfer of the domain name. Moreover, the mark owner could recover the defendant's profits, any damages sustained by the owner of the trademark and its expenses of the action.

Pursuant to the statute, the owner of the mark may elect to recover statutory damages, in lieu of actual damages and earnings. The court can award statutory damages in an quantity amongst $1,000 and $one hundred,000 per domain name.

Claims that are made below the ACPA and UDRP are two choices available to trade and service mark owners who are trying to shield their mark from becoming employed by other folks in bad faith.