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If your business was told that direct mail was basically the most responsive system of marketing, with approximately sixty per-cent of shoppers reacting to it - could you need to learn more? Probably the response will be yes. Almost 75 % of all UK organizations use some method of direct mail printing, so if three quarters of businesses are finding it useful it is only natural that those who are not used to it might also need to give direct a chance to mail.

With ever growing variety of people searching on the internet for products or services and plenty of businesses choosing to have an internet-based connection with consumers it might seem that there is little room for that printed leaflet or flyer coming in the letter box but you could not be more incorrect. There still is a huge marketplace for direct mail fulfilment because since the figures suggest for every pound that is used on direct marketing, approximately 14 is generated.

These figures and others will show that there continues to be a place out there for direct marketing inspite of the increase of online activity. Actually, when you stop to think about the large players in the united kingdom market the direct mail industry is up there with the most useful of these having generated around 125 billion, which to set it in context is a lot more than the alcoholic drinks industry or food and clothing industry.

Direct marketing mail organizations can fast and cost effectively enable their clients to connect directly with their prospective customers. They are able to completely customise mail shots to ensure letters, leaflets and flyers are addressed to the real recipient - which really helps to ensure that the mail is opened and not thrown right into the rubbish. Direct mail printing companies can also mail the items out because of their customers, helping them to save lots of time and money on postage.

Many companies do not have the room in house to store large amounts of promotion literature then when they desire to carry out a direct mail campaign on a large scale they will need a service that can distribute and store these products according to their needs. This may include sending out regular mailings to a given target database.

Understanding what a large part a direct mail firm can play in encouraging the products or services and a small business it provides, it is not hard to see why it remains an essential part of the present day world of advertising. personalised direct mail