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| − | [http://traveljobscareer.com/blog/best-travel-jobs-in-the-world-2/ Travel Jobs] Article Writing Tips
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| − | If you are new to online marketing, you are working hard to establish yourself as an expert in the field. It is possible that you are feeling swamped by all the information that is available on SEO or search engine optimization. You may also be struggling to begin an effective linking campaign or to increase traffic to your site or newsletter opt-in. A marketing tactic that helps you reach each of these goals would be ideal. There is such a tactic. The method is called article marketing.
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| − | It's no secret that many marketing experts recommend that a large part of your marketing efforts should be spent on search engine optimization. The purpose of SEO is to get your site to show up on searches related to your topic. For example, if someone is searching for how to sew patches on jeans, you want your jean-patching site to show up on the first page, but preferably in the top three or four results. Article marketing can help you achieve SEO success.
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| − | The power of having a link from an authority site such as Ezine Articles cannot be understated. Many of the article sites as well as some of the niche article marketing sites are considered by the search engines to be authority sites. All articles that are submitted to an article submission site can include a link that directs readers to your website. That link gives your site credibility in the eyes of the search engines.
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| − | If you take the time to write a well-constructed, informative article, others will link directly to it. If they are particularly interested, they may even visit your site or link to it.
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| − | When you publish to article sites, you are giving your link an extra chance to make a good showing on a search engine. Because article sites usually show up well on searches, your article will rank high for relevant searches. More people will see your link than may have otherwise seen your site.
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| − | By submitting to article sites, you are also encouraging free traffic and loyal customers. By becoming a frequent publisher, you will cause your articles to show up frequently in your target demographic. Every reader has the chance to see your link. This is a ready invitation for those who respect your expertise to visit your site. If the link leads to an opt-in form for your site or newsletter, you will enhance your email list and encourage repeat traffic.
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| − | Depending on how prolific your writing becomes, you could become a well-known name within your niche. This is especially true if you focus in a micro-niche and publish on niche sites. People will begin looking at you as an expert in your field. Even a single, superb article will establish a bit of expert status. This translates into credibility in the minds of your readers. This trust makes it easier for you to connect with your readers once they visit your site.
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| − | Readers will apply the same respect they have developed for you to the products you represent. They have already opened their minds to your further advice regarding products or services. As such, they are more likely to want to buy what you have to offer. They are also more inclined to forward links to your site through social media, link from their sites, and become repeat visitors.
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| − | Giving away free information online through articles offers a profitable return. Build links, grow traffic, and encourage confidence in your site by submitting high quality content to article and niche sites. The returns will surpass the investment.
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