Important Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, but why would a site that is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Either Google and Bing have included many social search features in the last couple of years. It is matter of fact that social signals perform a very important role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but get you direct visitors as well! Google is currently depending more on social signals because backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your sites a nice push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They help sites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search ranks from :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Improved backlinks and citations due to proved online visibility/brand recognition Increased reviews that are positive (in Google local, Yelp, etc.) because of happier customers Reduced bounce rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This method, along with your normal backlinking strategy will set your website over your competitors.
Keep in mind that the total number of times a link has been shared across the various social media sites influences its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, itâs a strong sign that the 1st link has more importance and relevance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
