Important Part of SEO: Social Signals
It's widely recognized that "natural" back-linking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum love from Google.
Both Google or Bing have added many social search features over the past few years. It is matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but get you direct visitors as well! Google is now depending more on social signals because backlinks have been over used and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a good push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They assist websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search rankings from :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Improved inbound links and references due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) due to happier customers Decreased bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your regular backlinking strategy will set your website over your competitors.
Keep in mind that the total number of times a link has been distributed over the different social media sites has impact on its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more value and relevance than the other. It indicates you need to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
