Important Part of SEO: Social Signals

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It can widely acknowledged that "natural" back-linking is the key to Google Love, however why would a website which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum beneficial from Google.

Both Google and Bing have added many social search features in the last couple of years. It's a matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They do not only help in SEO but enable you to get direct traffic as well! Google is currently relying more on social signals since backlinks have been abused and over spammed.

In the future, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!

How and Why do Social Signals improve rankings?

- They give your websites a nice bump in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They assist websites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.

Social signals have direct impact on search rankings from :

The number of people who like your brand on Facebook

Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)

and indirect effect comes from:

Improved backlinks and references due to proved online visibility/brand recognition Increased positive reviews (in Google local, Yelp, etc.) because of more comfortable customers Reduced bounce rate, higher time on site, and more repeat visitors to your site

How to use social signals?


Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This method, along with your normal backlinking strategy will set your website above your competition.

Keep in mind that the total number of times a link has been shared across the various social networking sites influences its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, it’s a strong indication that the 1st link has more importance and relevance than the other. It indicates you have to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.

Finally, social search has marked the start of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.

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