Important Part of SEO: Social Signals
It's widely acknowledged that "natural" back-linking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum beneficial from Google.
Either Google and Bing have included many social search features in the last couple of years. It's a matter of fact that social signals perform an essential role in SEO and it is compulsory now. They do not only help in SEO but enable you to get direct visitors as well! Google is now depending more on social signals because backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your sites a nice bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They assist websites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search ranks from :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Increased backlinks and references due to proved online visibility/brand recognition Increased reviews that are positive (in Google local, Yelp, etc.) because of more comfortable clients Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your normal backlinking strategy will set your website over your competition.
Remember that the total number of times a link has been distributed across the various social networking sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the 1st link has more importance and importance than the other. This means you have to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
