Important Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum love from Google.
Either Google and Bing have included several social search features over the past few years. It is matter of fact that social signals play a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but enable you to get direct traffic as well! Google is now depending more on social signals because backlinks have been over used and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your websites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They help sites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search rankings from :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and references due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) due to more comfortable customers Reduced bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your normal backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been distributed over the various social networking sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the first link has more value and relevance than the other. This means you have to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
