Important Part of SEO: Social Signals
It can widely recognized that "natural" backlinking is the key to Google Love, but why would a site which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum love from Google.
Either Google and Bing have included several social search features over the past couple of years. It is matter of fact that social signals play a very important role in SEO and it is compulsory now. They do not only help in SEO but get you direct traffic as well! Google is now depending more on social signals since backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They assist sites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search rankings by :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Improved backlinks and references due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) due to more comfortable clients Reduced bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This method, along with your regular backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been distributed across the various social networking sites has impact on its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more value and importance than the other. This means you have to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
