Important Part of SEO: Social Signals
It can widely recognized that "natural" backlinking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum love from Google.
Either Google or Bing have added several social search features over the past few years. It's a matter of fact that social signals perform a very important role in SEO and it is compulsory now. They do not only help in SEO but enable you to get direct traffic as well! Google is currently depending more on social signals because backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your websites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They help sites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search ranks by :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and references due to proved online visibility/brand awareness Increased positive reviews (in Google local, Yelp, etc.) due to happier clients Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This process, along with your normal backlinking strategy will set your website above your competition.
Remember that the total number of times a link has been shared over the various social media sites has impact on its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the 1st link has more importance and importance than the other. It indicates you have to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the start of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
