Important Part of SEO: Social Signals
It can widely recognized that "natural" backlinking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Both Google or Bing have included many social search features over the past couple of years. It is matter of fact that social signals perform a very important role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but enable you to get direct visitors as well! Google is currently relying more on social signals because backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your websites a good bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They help websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search rankings by :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Improved backlinks and citations due to proved online visibility/brand awareness Increased positive reviews (in Google local, Yelp, etc.) due to more comfortable customers Decreased bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, together with your normal backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been shared over the different social media sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more importance and importance than the other. This means you need to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
