Important Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, but why would a site which is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum beneficial from Google.
Both Google and Bing have included several social search features in the last few years. It's a matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They do not only help in SEO but enable you to get direct visitors as well! Google is currently depending more on social signals because backlinks have been abused and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your websites a good push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They assist sites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search ranks by :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect impact comes from:
Improved inbound links and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) because of more comfortable clients Decreased bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your regular backlinking strategy will set your website above your competition.
Remember that the total number of times a link has been shared over the various social networking sites influences its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more value and relevance than the other. It indicates you have to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the start of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
