Important Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum beneficial from Google.
Both Google or Bing have added many social search features over the past few years. It is matter of fact that social signals perform a very important role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They don't only help in SEO but get you direct traffic as well! Google is currently relying more on social signals since backlinks have been abused and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They help sites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search rankings from :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Increased backlinks and references due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) due to more comfortable clients Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This method, along with your normal backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been distributed over the various social media sites has impact on its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more value and importance than the other. It indicates you need to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
