Major Part of SEO: Social Signals
It's widely recognized that "natural" backlinking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum love from Google.
Either Google or Bing have added many social search features over the past few years. It's a matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They do not only help in SEO but get you direct visitors as well! Google is currently relying more on social signals since backlinks have been abused and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your websites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist sites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search rankings from :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Improved inbound links and citations due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) due to more comfortable clients Reduced bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your regular backlinking strategy will set your website over your competition.
Remember that the total number of times a link has been distributed across the different social media sites has impact on its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more importance and importance than the other. It indicates you have to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
