Major Part of SEO: Social Signals
It's widely recognized that "natural" backlinking is the key to Google Love, but why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Both Google or Bing have added many social search features over the past few years. It is matter of fact that social signals perform a very important role in SEO and it is compulsory now. They do not only help in SEO but get you direct traffic as well! Google is now depending more on social signals because backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your websites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They assist websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search rankings from :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Improved backlinks and references due to proved online visibility/brand recognition Improved reviews that are positive (in Google local, Yelp, etc.) because of happier customers Reduced bounce rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, along with your normal backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been shared over the different social media sites has impact on its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and relevance than the other. It indicates you have to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
