Major Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum beneficial from Google.
Both Google and Bing have included many social search features in the last couple of years. It's a matter of fact that social signals perform a very important role in SEO and it is compulsory now. They do not only help in SEO but get you direct visitors as well! Google is currently depending more on social signals since backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your sites a nice push in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They help websites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search ranks by :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Increased inbound links and citations due to proved online visibility/brand recognition Increased positive reviews (in Google local, Yelp, etc.) because of happier customers Decreased bounce rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This method, together with your normal backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been shared over the different social media sites has impact on its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and importance than the other. This means you have to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
