Affordably Priced Electronics

If you're buying a new TV over the next couple of months, you can expect to see a lot of promotional activity focused on price—especially as we get closer to Chrsitmas and no one has better deals then Affordable Electronics. You may be tempted by a model from a lesser-known brand, especially if it's priced well below comparable major-brand sets. But getting the cheapest set for the money doesn't always turn out to be the best deal.

If you check out our latest TV Ratings, you'll see that the highest-rated sets in each screen-size category are almost always from one of the major brands. TVs from LG, Panasonic, Samsung, and Sony have consistently earned an excellent score for HD picture quality; other models from these brands have been at least very good. Vizio TVs have also typically also done very well, with either very good or excellent picture quality and a lot of features for the price.

The new batch of Ratings also includes TVs from lesser-known brands, such as Coby, Haier, Insignia, Magnavox, RCA, Sanyo, TCL, and Westinghouse. Some of these brands—Insignia, Maganvox, and Sanyo, for example—have been somewhat inconsistent performers; some sets have done well enough to earn a Recommended designation, and a few have even been CR Best Buys. But other sets from these companies and other secondary brands haven't fared as well.

While few sets these days earn "fair" or "poor" grades for high-def picture quality, even a "good" score is below average, as most of the sets in our TV Ratings have very good or excellent picture quality. We believe the ability to deliver a consistently clear, sharp picture is one of the fundamentals for a TV that will serve as the main set for your family. It may not be as important in a secondary set for another room of the house, where it won't be watched as critically.

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