ChoyGarvey486

The Internet could have opened worlds for businesses and consumers, but it has additionally made a public relations nightmare for businesses. Boards, view The websites, blogs, and something that is publishable can apply a company's name in minutes.

Remember, "Yours Is just a Very Bad Hotel" presentation that described one customer's negative experience with a hotel chain? Hotels are run by individuals. Humans make mistakes. It is the manner in which you handle the mistakes that could make the big difference in customer service. Because the hotel's employees didn't try to help the customer overcome a negative predicament, the customer lashed back and writers blogged it.

If the hotel is on top of its game, its crisis management would be unleashed by it (also referred to as reputation management) team to salvage its reputation while it may. It is easy for a company to overcome bad PR and turn out ahead as in case of PG&E (California's Pacific Gas and Electric company).

Still another method is to utilize Internet monitoring to monitor on line articles regarding a company's activities to prepare for negative publicity. Some go further and check chat rooms, newsgroups, and on the web discussion forums.

It's just like the history of false stories were spread by the town gossip who about its people. One day, he felt terrible and went to the chaplain [Rabbi, pastor, priest, or other &mdash take your pick] to ask for forgiveness. The chaplain said,"I will forgive you, but you should do some thing first."

"Take a pillow, cut it open, and scatter the feathers to the winds." The man thought this was a strange request, but it was a simple enough task, and he did it gladly. When he came back to tell the chaplain that he had completed it, the chaplain said, "Now, go and gather the feathers. Because you can forget about make amends for the harm your words have done than you can recollect the feathers".

The exact same can occur to a company without a crisis management plan in position. It is possible to survive the crisis and flourish as PG&E did. Don't expect Worldcom to grab of its Enron-like mess. Fraud is not excusable. And Martha Stewart? A public relations strategist firm have been hired by her within an effort to do damage control. It will be worth watching to see what are the results in her case and how a PR agency attempts to save her name. Did you know there's a recall on one of her products? Brings energy to the fire, does not it? management consultant