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Todays auto shopper is faced with many options on how to get a car, but none delivers more info and up-to-date data like the Internet. In years past, when you in had been in the market for a automobile, you would go to the dealership empty-handed, test-drive the vehicle and put with each other the deal based on what you believed the car was worth. However, a lot of times purchasers ended up finding a raw deal, with the dealerships making use of their salesmanship and behind the scenes information to turn the deal in their favor.

But now, issues are diverse. The Internet gives shoppers a tool which they can investigation, value and even take a virtual test drive of the car they want. They can e-mail or call, and have all the information at their fingertips at sites like Kelly Blue Book (www.kbb.com) and Edmunds (www.edmunds.com).

Possibly a single of the greatest examples of a site committed to the car purchaser is www.sandiegocardeals.com, run exclusively by the internet/fleet division of Kearny Mesa Toyota in San Diego. The website gives a complete virtual inventory of all new Toyota and Scion models as well as complete pre-owned inventory listings. But what truly sets this internet site apart from the others is that they actually post retail and invoice prices so that the buyer can just name my price, based on the analysis theyve carried out on the web prior to coming to the internet site.

This method, of supplying the purchaser with as a lot info as feasible, is a item of Kearny Mesa Toyotas realization that it is not status quo in the automobile business anymore.

We discovered that the purchaser responds to becoming treated like an intelligent human getting, said Melissa Amick, Internet/Fleet Director at the San Diego Toyota dealer. They have carried out the study, and they just really like it when they talk to 1 of our World wide web specialists and get a straightforward, sincere answer.

Kearny Mesa Toyota has even taken it a step additional get training and authorizing their complete Web department staff so that they can quote prices over the phone without having possessing to check with management. ford lincoln dealership