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With so a lot interest in how social networks perform, 1 begins to wonder if there is marketing and advertising prospective within these social networks?

I've been watching social networking for some time now. In reality I am a member of a variety of social networking websites such as and https://www.linkedin.com just ...

There has been a virtual explosion of social networking web sites in the previous couple of years. Even the massive players like Google, Yahoo and MSN are acquiring into it.

With so much interest in how social networks perform, 1 starts to wonder if there is advertising potential within these social networks?

I've been watching social networking for some time now. In fact I'm a member of a variety of social networking web sites like and https://www.linkedin.com just to name two.

I joined partly since I wanted to see what they were, but a lot more importantly to see what impact social networking would have on SEM in the coming years.

I've been a member of different services for some time and the attain these websites have is incredible.

For instance, from my LinkedIn network of seven people I have an expanded network of over 12,600 men and women.

Envision that - I am only a click or two away from close to 13,000 other men and women who share my similar interests ranging from what I like to watch on Tv to operate I could offer to them.

Via my connections and their connections, I am connected to men and women ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing opportunities are there for Social Networking?

Effectively, let's look at MySpace.

MySpace is one of the leading sites on the Web right now. It racked up 9.4 billion web page-views in August 2005 (a lot more than Google) and new customers are signing up at a mind-boggling rate of 3.five million a month.

MySpace is typical of where todays 18-30 year old goes to handle their digital life. It permits users to post pictures of themselves and their friends, create a weblog, list their favored bands, view and share videos, recommend things to do and lists a set of people they consider buddies. It is on this "Close friends List" where most of the possibilities lie.

All thirty million plus users of MySpace have a friends page that lists folks that particular person considers their buddy. This is a list of folks that they are interested in talking to and about, as properly as hearing from on a regular basis. When you add someone as your buddy they can send you emails, comment on your photos, read your blogs, as nicely as leave messages that you can then share with other individuals. This is an opportunity for instant feedback about you.

The capacity to add buddies to your page is crucial for advertising and marketing to MySpace users. According to Courtney Holt, head of new media and strategic advertising at Interscope Records, "This generation is increasing up without getting ever watched programmed media. "They never feel in terms of the album, and they do not think in terms of a Television schedule. They believe in terms of TiVo, P2P, AOL, and of program MySpace.

You can see how this could grow.

Let's say you develop a MySpace account to talk about your item or service. You weblog about it and search for other individuals that could share your interests.

You then invite them to be your friend. When they turn out to be a buddy you start your "soft sell" pitching your product to them.

As they develop to appreciate it, they commence blogging and sharing it. Soon hundreds or even thousand of men and women are talking about you and your item or service.

Never feel this will operate?

Let me give you some examples. There are a lot of bands who have gotten their start on MySpace. Just by hosting some of their music on the internet and blogging about themselves they created a following. Soon they had record offers and contracts lined up.

Of program to use solutions like MySpace you want to have some thing this target market place demands. If you never then you possibly shouldn't place as well significantly work into MySpace.

But that does not imply other social networking possibilities must be overlooked. As I talked about above, LinkedIn is more of a professional introduction service. If your item or service fits right here then by all means explore it additional.

And there are other people as well. Solutions such as Yahoo!s MyWeb, Flickr, and far more.

So if you have ever wondered what other on the web possibilities could be out there, contemplate social networking. It could be the next great on the web advertising channel.