Major Part of SEO: Social Signals
It can widely acknowledged that "natural" backlinking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Either Google and Bing have added many social search features over the past few years. It is matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but enable you to get direct traffic as well! Google is now depending more on social signals because backlinks have been abused and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a good bump in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They help websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search ranks by :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Increased backlinks and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) because of more comfortable customers Decreased bounce rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, together with your regular backlinking strategy will set your website above your competitors.
Keep in mind that the total number of times a link has been shared over the various social media sites has impact on its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, itâs a strong sign that the first link has more importance and relevance than the other. It indicates you have to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
