Major Part of SEO: Social Signals
It's widely acknowledged that "natural" backlinking is the key to Google Love, but why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Either Google and Bing have added many social search features over the past few years. It's a matter of fact that social signals perform a very important role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but get you direct traffic as well! Google is now relying more on social signals since backlinks have been abused and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a nice push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search rankings from :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Increased inbound links and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) because of happier customers Reduced bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, together with your regular backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been distributed across the different social networking sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the 1st link has more importance and importance than the other. It indicates you have to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
