Major Part of SEO: Social Signals
It can widely recognized that "natural" backlinking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum love from Google.
Both Google and Bing have included several social search features over the past few years. It is matter of fact that social signals perform a very important role in SEO and it is compulsory now. They don't only help in SEO but enable you to get direct traffic as well! Google is now relying more on social signals since backlinks have been over used and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
How and Why do Social Signals improve rankings?
- They give your websites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They help sites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search ranks from :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) due to more comfortable clients Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This process, along with your regular backlinking strategy will set your website above your competition.
Keep in mind that the total number of times a link has been distributed across the different social networking sites influences its ranking. For example: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong indication that the first link has more importance and importance than the other. It indicates you need to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
