Major Part of SEO: Social Signals
It can widely acknowledged that "natural" backlinking is the key to Google Love, however why would a site which is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum love from Google.
Either Google and Bing have added several social search features in the last couple of years. It's a matter of fact that social signals perform an essential role in SEO and it is mandatory now. They don't only help in SEO but enable you to get direct traffic as well! Google is currently depending more on social signals because backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your sites a good push in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They help sites left in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search ranks from :
How many people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Increased inbound links and citations due to proved online visibility/brand awareness Increased positive reviews (in Google local, Yelp, etc.) because of happier customers Decreased bounce rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your regular backlinking strategy will set your website over your competition.
Keep in mind that the total number of times a link has been distributed over the various social media sites influences its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more importance and relevance than the other. It indicates you need to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
