Major Part of SEO: Social Signals
It's widely acknowledged that "natural" backlinking is the key to Google Love, however why would a website that is truly popular get lost of backlinks but no social mentions? We know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum beneficial from Google.
Both Google and Bing have included several social search features over the past couple of years. It is matter of fact that social signals play a very important role in SEO and it is mandatory now. They do not only help in SEO but get you direct visitors as well! Google is now depending more on social signals because backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your websites a nice bump in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They help websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search ranks from :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of people that "have you in their circles" (Google+)
and indirect effect comes from:
Increased inbound links and citations due to proved online visibility/brand recognition Increased positive reviews (in Google local, Yelp, etc.) because of more comfortable clients Reduced bounce rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, together with your normal backlinking strategy will set your website over your competition.
Remember that the total number of times a link has been distributed across the various social media sites influences its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong sign that the first link has more value and relevance than the other. This means you have to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
Finally, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
