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The meta description tag is a block of text that goes inside the "head" section of your HTML code, and it is utilised to give a short ...

The meta description tag has recently undergone somewhat of a revival, with search engines frequently showing this snippet of code as the accompanying description to your site in search engine final results. Right after years in the Search engine optimisation wilderness, the meta description tag is making a comeback. So what does this imply for your search engine marketing and advertising efforts?

The meta description tag is a block of text that goes inside the "head" section of your HTML code, and it is utilized to give a short summary of a internet web page. Although the meta description tag cannot be seen on screen by human visitors, it can be read and accounted for by search engine robots. The description is one of several meta tags that can be utilized in the mark-up of a web page, but only the description and meta key phrases (a list of words and phrases that you associate with your internet site) used to have a bearing on search engine rankings.

The value of meta tags for search rankings was at its peak throughout the late 90s and early 00s. The words identified inside the description and keywords tags (amongst other variables) had been utilized by formative search engines to aid judge the significance of a web site in comparison to the search query. Sadly, as is typically the case with most search engine optimisation strategies, flaws had been exposed and some SEOs exploited the tags by "keyword stuffing" them or employing terms with high visitors but no relevance to the web page. As a result, and in contrast of on-line myth, the importance of the words within in meta tags was nullified.

The emergence of Google as a significant competitor in the search engine wars in certain sounded the death knell for meta tags. Google placed more significance on actual web page content and link popularity, and for a time was even the only search engine that didn't pay any consideration to the keyword tag. But recently, numerous webmasters have noticed that the meta description tag is getting displayed in Google outcomes, which could possibly hold strong implications for your optimisation approach.

Google only normally displays a snippet of text inside the page that matches the user's query, but as of late the meta description tag has also been displayed. It presently displays the description when all of the search terms can be discovered in the page's title tag. That signifies, if the words "golf gear for sale on the internet" are all in your title tag, and the user searches for all of these words, the meta description will be displayed. Even if the user searches for "golf equipment", the description tag will still be displayed. Even so, if a search term not identified in the title tag is employed, Google will revert back to displaying part of the body text.

So why is this crucial?

Being aware of the circumstances beneath which the description tag is shown can give you the edge in obtaining your page noticed amongst the numerous others in the search results.

Even if you appear in the leading ten outcomes, you are nonetheless in competition with nine other sites for that all essential click by means of. Getting a nicely crafted and targeted description tag could support you influence a larger click by way of rate than your competitors. Some savvy webmasters have even been identified to place their telephone number in their description tag to give themselves a head start. Your keywords should absolutely be used in a effectively optimised page, so if you handle to get a top ten ranking for your targeted terms, the description tag could be displayed frequently.

Even though the words in a meta description tag nevertheless will not count towards the ranking of your web page, the tag nevertheless serves a purpose and is worth putting some consideration and work into. The text which people see alongside their search results will influence which internet site they select remember this when thinking about your optimisation efforts! adelaide seo services article