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1 Cause Why Radio Will not Play Indie Music

And What You Can Do About It

by Jeronimo Black

As I clicked on a well-liked music business forum, I was greeted with a question. "Why will not commercial radio play music by Indie Artists?"

My reply to this person was as follows:

"As a former Operations Manager and Music Director on each the Comm and Non-Comm sides, Let me break the reason down for you.

Commercial Radio needs ratings to get paid from advertisers. Most advertiser's, on radio, are ad agencies. Ad agencies base their "buys" (sponsorships) on a Price per point ("CPP") basis. CPP is based on how several thousands of listeners a radio station can capture in a 15 minute period (or cume).

A lot of commercial radio [Program and Music] do not want to put thier ratings at danger, by airing an 'untested song' on the air. So what these commercial radio directors do, is, air music based on the national charts provided by Radio and Records, Broadcast Data Systems (BDS) and Billboard.

These charts are primarily influenced by the major labels via promotions and strategic alliances.

Your finest very best is to do like Knarles Barkley. Knarles Barkleys' single "Crazy" went #1 on the web and radio could not assist but to get them the single on the air.

Get your music on music submission web sites, make some noise on the net, and get a CDBaby.com account so you can get your music on iTunes and start off marketing."

I suggested this because the music organization is going digital. Clear Channel has a partnership with GarageBand.com exactly where they will feature a particular quantity of new artists each and every week in on their web site. Given that Clear Channel is the greatest and most innovative broadcaster in the music company, it really is just a matter of time just before the other cowardly copy-cat broadcasters will adhere to suit.

The globe is going digital, whilst radio continutes to operate utilizing an analog company model. You can be effective in the music business if you adjust your marketing model from analog to digital. San Diego Credit Card Services