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Emails can be a powerful marketing vehicle when used effectively but it is also possible to waste time and money on marketing with email when you may not know how to go about it. When designing an email campaign many people will use html templates which enable them to use visually pleasing logos, designs and pictures to promote their products and services and yet many email clients will reject html emails as spam and hence they might never be viewed.

Yet another thing to take into account is the time of your effort. Consider that the start of the week is active for some people and so they might not be receptive to marketing with email on a Monday when they have a lot of other work to go through. Similarly at the conclusion of the week people in many cases are looking forward to an early finish ready for the weekend so that they may perhaps not need to look at your e-mail until next week -- when it gets shoved down the inbox by new mail and again may never be observed.

Targeting your email campaign to the proper audience is paramount to the success of the campaign as well as your e-mail marketing Surrey business will help you to make certain you choose wisely. Worthwhile e-mail marketer should tell you that sending your existing customer database is likely to be much more effective than purchasing in a database of complete strangers emails. Usually past and present clients are perhaps not aware of the full extent of services and products the company offers and so by sending out marketing emails it reminds them that your business will there be and what it may do for them.

Sending out any old e-mail will be a waste of time. It needs to be concise and also to the idea but well written so that it makes people want to find out more. An email marketing Guildford firm will have skilled designers and copywriters ready to create excellent marketing emails for their customers and can propose good times to run a campaign such as when the business starts a new product or service, if they have any special offers on or when they simply want to thank customers for their ongoing support.

Unless the achievement of the campaign is measured email marketing campaigns are as good as worthless. Statistics will be needed by you on how many people clicked through to your website and how the email was opened by many people. Also there must be a facility for people to unsubscribe if they no more wish to be on your database.