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What exactly should a person do if she wants to enhance and build her e-mail list? The tips below will teach you how to do just that.

One of the easiest ways to increase your sign up rate would be to make it easier for your prospects to sign up. It might sound too easy but the easier it is for people to fill out your form, the more people will sign up for it. There are a lot of Internet marketers out there who insist that it is easier to sell to subscribers if they can get a lot of information out of them during the sign up process. That is not actually true. To put a person on your opt-in list the only thing you truly need is an e-mail address; in the beginning you don't even need a name! Of course, because people are more likely to read e-mails that have been personalized, adding a spot on the form for a first name is a good idea. That's about all you need. Getting the rest of the information that you want can be done after the person has opted in to your list. After all, you'll have all the time in the world to survey your subscribers. To avoid future questions it is a good idea to send new subscribers a link to your privacy policy when they opt in to your list. You do not need to ask for someone's phone number or his mailing address unless, of course, you plan on sending out items through the mail when people opt in to your list. Most of the time you'll only be providing them a link to a downloadable bonus or just send them a copy of your newsletter, so you can just stick to asking for the basic contact information and it will suffice.

One of the most important tips you should heed is the one about your privacy policy: make sure your privacy policy is clearly stated somewhere on your website and that there is a link to it next to your sign-up box. The reason that you do this is to cut down on the fears people have about sharing their information (so many people take a person's information and sell it to spammers); they want reassurance that signing up for your list won't result in a bucket load of spam. Nobody wants to be bombarded by e-mail spam. Having a visible privacy policy that is easy to find and read will make your prospective subscribers feel a lot safer about sharing their e-mail addresses with you. You want to make sure that you add text about respecting the privacy of your subscribers and that you will not be selling, renting or sharing their information with anybody else. Taking such a simple step will take you a long way in building your email list.

Putting subscription boxes on your social media pages will help carry you further than your competitors. These sites present valuable and resourceful opportunities, so don't forget to leverage them for your list building purposes. It is, for example, very easy to include a subscription form in your Facebook profile and then encourage your contacts to make use of it. There are many more ways you can take advantage of social media as far as list building is concerned. You can create profiles on other popular social networking sites and see if you can have your sign up form integrated with them as well. Finally--it takes creative minds to build strong lists so never stop trying to think up new ways to build your subscriptions.

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